Big businesses could often overshadow online retailers and
small businesses during Black Friday despite huge drops in prices due to the
lack of presence in different fields. However, these small businesses have
edges that large businesses do not. Here are three ways they could make the
most out of yearly Black Fridays.
1. Reliable
Customer Service
Customers would love it if their packages are sent and are
guaranteed arrival. Small businesses could temporarily create a tie-up with a
courier service, which may include an added fee for prioritisation. However,
think of it as an investment for the many profits and conversions you could
create from the venture.
2. Targeted
PPC Campaigns
A well-targeted PPC campaign could be expensive but
effective. Creating customised PPC campaigns require expensive keywords even if
they run in niche categories. However, you could target people depending on
other factors, such as social climate, environmental or weather conditions and
other keywords, to increase your business presence.
3. Create Your Own
Effective Customer List
If you have an existing mailing list, encourage them to
improve their reach by inviting people to shop with them. Using group vouchers encourages
such behaviour. Timed deals during Black Fridays, with increasing discounts for
groups, are a great way to increase your market presence as well.
